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The
Chittoor District is one of the largest Mango growing districts in A.P.
and the market is very prone for fluctuations both in prices and in
production. The fruit processing is also facing lot of fluctuations in the
production. Although
number of studies have been conducted, quite a large number of seminars
and conferences being organised, volumes of information was published
on marketing of mango production yet due to wide fluctuations in
production and price, most of the studies failed to provide time tested
market solutions. The
education, levels of development and enterprising abilities of mandi
owner cum traders shaken the market efficiency operations. Some issues are region specific
and area specific. Mango
being a tropical crop it is grown in limited agro climatic zone/ region.
On the other, natural conditions,
market accessibility, infrastructural
and locational variations show
marked advantages or disadvantages because of perishable nature of the
mango produce. In this context, location specific or district level studies
focus the problem more effectively than the state or country wide studies.
Chittoor district of Andhra Pradesh is one of the largest mango
producing centres in India. Incidentally, there is no comprehensive
study on mango marketing in the District.
Hence, ATMA has proposed to study and identify problems
and solutions of mango
marketing in Chittoor district.
A private organisation Progressive Rural Organisation for Gross Root
Research Education & Social Service (PROGRESS),
Tirupati has taken the Marketing
Survey and Research of Mango and completed the work and submitted
the report to the ATMA.
The
Survey Report was released by the Hon'ble Minister for Agriculture Sri
V.Sobhanadeeswara Rao, and Smt. N.P.Durga Ramakrishna, M.P.
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This report has containing
details of Mango varieties, Mango production in India and world, World
trend in Mango marketing, Mango production in India and Andhra Pradesh,
Objectives and Methodology, Agro, Socio and Ecological Profile of
Chittoor district, Agro Economic conditions of sample householders,
Marketing structure of Mango in Chittoor District, Mango Export
profile and marketing infrastructure etc.
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